You already remember my excitement when POPxo merged with MyGlamm! Ours is a formidable marriage of content and commerce. Watching the beauty landscape in India grow and evolve right in front of my eyes will forever be my life’s privilege. And now MyGlamm has even more exciting news for beauty aficionados. Bollywood superstar Shraddha Kapoor has joined the MyGlamm family, which welcomes her as an investor and brand ambassador. Shraddha has been an ardent MyGlamm fan for many years, as her beauty ethos resonates with the brand’s clean beauty formulations and cruelty-free promise. The MyGlamm Experience Store in Juhu which launched last year instantly became the actor-cum-singer’s go-to beauty destination. This was not just because of the experience that the store offered but also because it took into account real-time feedback from the customers.
“I’m really excited to be the face of MyGlamm and also have the opportunity to invest in it. The DTC beauty market is growing rapidly and I believe it is the future. Through MyGlamm I hope to understand and fulfill the beauty needs of my fans and followers,” shared Shraddha.
Shraddha is the ultimate girl-next-door. Not only is she a brilliant actor, she is also someone millions of women love and instantly relate to. Welcoming her on board as an investor in MyGlamm is very exciting and we look forward to partnering with Shraddha to make the beauty journey of our users and her fans even more effective and meaningful.
This is a dream come true for beauty mavens with a keen interest in Bollywood. Shraddha has dazzled us on the silver screen with her talent and now we get to witness her shine in the beauty verse as well.
MyGlamm has risen to become one of the country’s leading makeup and skincare brands. Over the years, MyGlamm has acquired a devoted customer base by bringing products to market that are specifically designed for the Indian consumer — keeping in mind their skin tones, skin types and weather. MyGlamm’s philosophy is beauty by you, for you. Earlier in 2020, MyGlamm established India’s largest beauty democracy, essentially asking people to share their beauty needs with them and then partnering with global labs to bring their vision to life. More power to our dream and what we are setting out to build! Shraddha coming on board feels momentous and promising and I, for one, can’t contain my excitement!