Just 7 short months after launching, POPxo.com has become India’s 2nd largest fashion, beauty and lifestyle website for women. Reaching over 1 million readers in October, and over 4 million page views, POPxo has a finger on the pulse of the digital generation.
There are millions of young women in India who wake up every morning and reach straight for their phones, not for a newspaper or a magazine. They want to read about the things they care and worry about: relationships and friendships, fashion trends, shopping steals, life hacks, beauty DIYs. We talk to #RealWomen through fun, practical and witty content in a tone that they can relate to. And we deliver it in an easy and accessible way, through POPxo.com obviously, but also on the networks our readers are obsessed with: Facebook, Instagram, Twitter, WhatsApp.
POPxo’s audience is highly engaged – over 40% of readers return within a month. And it’s very focused – 90% of readers are women between the ages of 18-34. While 53% of readers are from Delhi, Mumbai and Bangalore, there are also impressive audiences in cities such as Pune, Chandigarh, Kolkata, Chennai, Ahmedabad, Indore, Jaipur and Kochi.
Brands love how focused and loyal our audience is, particularly in their engagement with POPxo on social media. We take a data driven approach to everything we do, relentlessly optimising our content and figuring out the best ways to get our stories to readers. Brands see the impact of the campaigns we run for them. The results are measurable, transparent and immediate.
Hitting this milestone has been on our radar and we have worked consistently and intentionally towards achieving it. Now that we have conquered it, we shall only use it as motivation to work harder and create more awesome content for our fabulous, loyal, and engaged audience.
Read where we have reached today, #POPxoTurns7!!