At POPxo, we do nothing on a small scale! We are filled with joy to announce that POPxo is now available in six languages – English, Hindi, Tamil, Telugu, Marathi and Bangla.
Each language vertical has a dedicated team of writers and editors, all of whom will be creating original content around what we do best – addressing women’s interests and needs in the most relatable way.
There’s a massive demand-supply gap in digital content in different languages, especially for women. A market leader for female-focused content, the POPxo platform is where Indian women spend a lot of time. We now want to expand our addressable market. We have grown rapidly as there was a clear lack of content for women in English and Hindi. Launching the POPxo platform in more languages will propel the next stage of growth for the company while catering to a much wider audience by providing them with a platform that speaks their language. #POPxoSpeaksYourLanguage, yes, that is the happy note we are signing off 2018 on.
POPxo audiences come to the platform for the easy, efficient, and engaging ways in which it helps them in their daily life – whether it’s bringing their A-game in beauty, fashion, relationships, or work. The language verticals will continue to focus on this enabling approach across text, social, and video content.
Today, four years into the business, POPxo English and Hindi have over 39 million monthly active users across all platforms and social media channels. We create 1,500 stories and 80 videos every month. With over 80% of female users spending over 3 million hours on POPxo every month, there is no stopping us.
Our mission at POPxo is ambitious. We want to be the default digital platform for the Indian woman – where she loves spending time, where she shops, where she finds answers to nearly all of life’s questions and most importantly where she has fun.
POPxo is now available in six languages: English, Hindi, Tamil, Telugu, Marathi, and Bangla.